Fair Housing & Advertising Standards

Version 2026-10-25.2 · effective 2026-10-25 · KONAH Media Group LLC

How KONAH writes about homes and neighborhoods, and how the Fair Housing checker and review queue work.

Our standard

Everything KONAH writes or helps you write (listing copy, captions, video scripts, ads, emails, KONAH Hello messages, AI Social posts) describes the property, its features and its location, never the kind of person who should live there or who is welcome.

KONAH serves everyone equally, whatever their race, color, religion, national origin, sex, sexual orientation, gender identity, disability, familial status, source of income or any other protected trait.

Words and phrases to avoid

• Phrases that describe people instead of the home: "perfect for families", "great for kids", "ideal for singles", "empty nesters", "adults only", "no children", "young professionals", "retirees".
• Words that imply who belongs: "exclusive neighborhood", "safe area", "integrated", religious or ethnic references, "walking distance to church" (say the place, not the faith: "two blocks from Main Street").
• Disability: describe the feature ("step-free entry", "main-level bedroom", "wide doorways"), not a person who needs it.
• Source of income and language: never "no Section 8" or "English speaking".
• Room names: "primary bedroom" or "primary suite" rather than "master".

The checker

The KONAH Fair Housing checker scans listing copy, AI Social posts, KONAH Hello scripts, scheduled social posts and marketing copy for common risky words and phrases, and suggests a better way to say it.

A flag means "look again", not "illegal". No flag doesn't mean a text is compliant. When in doubt, describe the home, not the people.

Review queue

Flagged content goes to KONAH Legal & Compliance for a second look, and anyone can send copy for review. Legal approves it or asks for changes with a note the author sees in their portal. Nothing is changed silently.

Photos and video

Photos and video show the property. Don't feature identifiable occupants, family photos or religious items in close-up in listing media.

Report a concern

If you see KONAH content that you think breaks these standards, tell us at [email protected]. Concerns are logged as incidents and answered.

Questions

KONAH Media Group LLC, 12781 Darby Brook Court, Suite 102, Woodbridge, VA 22192. Email [email protected] or call 571-839-5133.