Follow Up Boss alternatives: switch for the right reasons.
Follow Up Boss is a popular real estate CRM, and Zillow agreed to buy it in late 2023. Agents look at alternatives for all kinds of reasons, from price to features to simply wanting everything in one place. Here's how to decide whether moving is worth it, and how to do it without losing anyone.
First, name the reason
"I want something better" isn't a reason you can test. These are:
- Cost: the bill has grown with seats, texting or add-ons.
- Tool sprawl: you pay separately for social posting, video, reviews and a transaction tracker.
- Follow-up gaps: leads still wait, or nurture campaigns never got built.
- After-hours coverage: leads arrive at night and nobody answers until morning.
- Independence: you'd rather your CRM wasn't tied to any one lead marketplace.
Pick the one or two that matter most. They become the test any alternative has to pass. If none of them really applies and your team uses the current CRM every day, the honest advice is to stay put.
What to compare, line by line
Use the same checklist for every option, including the CRM you have now:
- Time from form fill to first text and email, and who writes those messages.
- Whether automations are on by default or switched on by you after reading them.
- How text and email consent are captured on lead forms.
- Whether texts, email and social DMs share one inbox.
- The real monthly total: plan, seats, texting, calling, add-ons.
- What's included that you currently pay for elsewhere.
- How complete the export is if you ever leave again.
For facts we could verify about Follow Up Boss itself, with links to sources, see our Follow Up Boss comparison page.
The types of alternative
Alternatives fall into a few groups, and knowing which you want narrows the field fast.
Brokerage platforms bundle CRM, websites and back office. They make sense if your broker pays. Focused real estate CRMs concentrate on leads and follow-up, and vary mostly in how much you have to build yourself. All-in-one agent toolkits add social, video and transaction tools to the CRM so you can cancel other subscriptions. General CRMs offer the most flexibility and the most setup.
If tool sprawl is your reason, look hard at the all-in-one group. If cost is your reason, compare the real monthly total, not the headline price. If follow-up gaps are your reason, the vendor's templates matter more than anything on the feature list.
A switching plan that doesn't lose anyone
- Export everything from your current CRM to CSV: contacts, tags, stages, lead source, notes if available. Save a copy somewhere safe.
- Clean before you import. Delete obvious junk and test records. It's the one time a clean-up is easy.
- Import into the new CRM and check how it matched columns and handled duplicates. Spot-check twenty records by hand.
- Rebuild only what you used. Most people built ten automations and relied on three. Start with those three.
- Move your lead sources one at a time: website forms, ad forms, open-house sign-ins, portals. Test each with a fake lead.
- Run both for two weeks. Keep the old CRM read-only so you can look things up.
- Cancel only after a full cycle of follow-ups has run in the new system.
Timing the move
When you switch matters almost as much as what you switch to. Avoid moving in your busiest season, when a missed lead costs the most and nobody has time to learn a new screen. For many agents that means late fall or the quiet weeks around the new year.
Avoid moving in the middle of a big campaign, too. If you've just sent a mailer or launched ads pointing at a form, let that run its course on the old system before redirecting it. And don't move the week you're onboarding a new agent; one change at a time is plenty.
Finally, line up the cancellation date with your billing cycle. If your current CRM bills annually, check the renewal date now. Plenty of agents discover they renewed for a year two weeks before they meant to leave.
Telling your team
The software is the easy part. If you have agents or an assistant, show them the daily screen first, not the settings. People adopt a CRM when it makes tomorrow's calls easier. Give them one week where the new CRM is the only place to log calls, and answer questions fast. Old habits come back the moment the new tool feels harder.
Questions to ask before you sign
- Can I see a new account exactly as I'd get it, before any setup?
- Who writes the first text and email a new lead receives, and can I edit them?
- Are any automations switched on by default?
- What's the total monthly cost for my setup, including texting and seats?
- Is there a contract or an annual commitment?
- How do I export everything if I leave?
- Who do I contact when something breaks, and how fast do they answer?
Write the answers down for each option. Side by side, the choice usually becomes obvious, and it's often not the one with the longest feature list.
What a good first month looks like
Set a few simple markers so you know the move worked. In week one, every new lead should get a reply from the new system, and you should test that with a fake lead from each source. In week two, your daily call list should come from the new CRM, not from memory or the old app. In week three, your first long-term nurture messages should have gone out to past clients, and you should have read every one of them before switching it on. By week four, you should be able to answer three questions in under a minute: who needs a call today, which leads came in this week, and who you haven't spoken to in ninety days.
If you can, the switch is done. If you can't, find out which of those is failing and fix that one thing before you cancel the old CRM. Most of the time it's a lead source that's still pointed at the old system, or a follow-up you forgot to switch on.
Where KONAH CRM fits
KONAH CRM 2.0 is one of the all-in-one options. Pipelines, forms and follow-up are prewritten from your industry template, automations start off until you switch them on, and the same login covers the inbox, social planner, Google Business Profile, video messages with KONAH Hello, and listing media. It's $69.99 a month, month to month, with a three-step CSV import that removes duplicates by email, then phone. It has no IDX home-search website, so if that matters to you, keep it in your comparison.
Follow Up Boss's acquisition was reported by Real Estate News in November 2023. Product names belong to their owners.
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