KONAHKONAH Guides
Practical guides for real estate pros.
Straight answers on choosing a CRM, transaction coordination, video email, social media, the advertising rules and listing photos, written by the team at KONAH Media Group. No fluff, no made-up statistics, and a clear note wherever the rules vary by state.
CRM & leads
Speed to lead and follow-upA follow-up system from first reply to long-term nurture.Get more Google reviewsWhen to ask, what to say, and the rules not to break.Best CRM for real estate agentsThe features that matter, the hidden costs, and a one-week test before you commit.Follow Up Boss alternativesWhether to switch at all, what to compare, and how to move without losing a contact.kvCORE (BoldTrail) alternativesWho pays, what you'd give up, and whether your database comes with you.Real estate CRM pricingPer seat, flat, quoted and usage fees: what each model means for your bill.Best CRM for loan officersPipelines from lead to funded, refinance watch, partner tracking and safe AI.CRM for investors and STR hostsSeller pipelines, deal tracking and guest follow-up in one place.Real estate CRM with AIWhich AI features save real time, which are noise, and the guardrails to insist on.
Transactions
Transaction timeline, contract to closingThe usual milestones between ratified contract and keys.Wire fraud warning signsHow the scam works, the red flags, and what to do fast.Best AI transaction coordinator softwareAccuracy, addenda, deal email and safety: how to judge an AI TC.Transaction coordinator softwareChecklists, compliance, e-sign, deadlines and email: which job each tool does.Transaction coordinator costHow TCs get paid, who pays, and how AI changes the math.
Video & social
BombBomb alternativesThe kinds of video tools agents use and the features that matter for follow-up.Video email scripts for agentsTen short scripts for new leads, open houses, listings and past clients.AI social media manager for realtorsWhat it does well, what it can't do, and where you stay in charge.Real estate content calendarA weekly rhythm, monthly themes and a copy-ready template.Real estate hashtagsA formula for picking local tags, how to check them, and what to skip.40 real estate Reels ideasListings, tips, local spots, behind the scenes and market updates.
Listing photos
Prepare a home for listing photosA room-by-room checklist you can send straight to your sellers.Do realtors pay for listing photos?Who usually pays, who owns the photos, and what to agree up front.Best time for exterior photosMatch the shoot time to the way the front door faces.How many listing photosA photo count by property type, and what to cut.Real estate photography cost, NoVAPublicly posted DMV prices, dated and sourced, and what moves the number.Real estate photo shot listEvery shot a listing needs, and the order to upload them.Seasonal listing photo tipsPlan shoots and edits around the DMV's four seasons.Prepare an Airbnb for photosStyling, amenities and the shots guests look for.Realtor headshot tipsWhat to wear, how to prep and how to look like yourself.Real estate media glossaryPlain definitions of photography, video and drone terms.Airbnb & Vrbo photo requirementsPlatform photo basics, cover photos and gallery order.What to expect at a photo shootShoot day from the doorbell to the delivery link, for agents and sellers.How to choose a real estate photographerPart 107, insurance, turnaround, MLS rules and photo licensing: what to ask first.Professional vs iPhone listing photosWhat a phone does well, where it falls short indoors, and how to decide per listing.Listing photos on PCS ordersWhen to shoot before pack-out, what to add for remote buyers, and renting it out instead.Refreshing photos on a stale listingDiagnose first, then a new primary photo, a better order and the formats that were missing.Photographing a vacant homeUtilities, bulbs, access and the rooms that matter when nobody lives there.Alt text for listing photosWhat accessibility guidance and Google say, with examples for a listing gallery.
Fair Housing & rules
Fair Housing listing descriptionsDescribe the home, not the buyer: phrases to avoid and better swaps.Social media rules for realtorsFair Housing, disclosures, Article 12, reviews, copyright and consent.Bright MLS photo rulesA pre-upload checklist for Bright MLS agents, with where to find the official rules.Virtual staging disclosureExample labels and remarks, and where staging crosses the line.Floor plans and square footageWhat a marketing floor plan can and can't promise about size.Who owns listing photosCopyright, licenses and reusing photos without trouble.Tenant-occupied listing photosNotice, privacy and a smooth shoot in a rented home.
Drone & airspace
Drone rules in DC & Northern VirginiaThe FAA's DC rings, LAANC and what they mean for a listing's aerials.Drone rules in MarylandPart 107, the DC rings, BWI, military airspace and Maryland's state drone law.Do drone photos help sell a house?The one study we could verify, the statistic we couldn't, and when aerials earn their place.
Staging, tours & video
Real vs virtual twilightWhen to book a dusk shoot and when an edit does the job.Matterport vs Zillow 3D HomeTwo kinds of 3D tour, and how to choose for a listing.VHT Studios alternativeWhat VHT's closure means and how to choose a replacement.Physical vs virtual stagingReal furniture or digital, room by room.New construction marketing checklistA media plan for each phase, from groundbreaking to sold out.Listing video vs reelsHorizontal tours and vertical reels do different jobs.Film a listing on your iPhoneSettings, moves and a shot list for phone video.Matterport 3D tour costProvider price vs doing it yourself, hosting, home size and what's worth paying for.Zillow Showcase explainedZillow's premium listing format: features, access, media requirements and the data.
KONAH software.
KONAH CRM 2.0A CRM that sets itself up for your line of work: pipelines, forms, follow-up and one inbox.KONAH CRM 2.0 ProEverything in KONAH CRM 2.0, plus KONAH Phone (your own local number) and KONAH Assistant.KONAH AI Social Media ManagerAn AI social team that plans your week, writes in your voice and posts what you approve.KONAH AI Transaction CoordinatorReads the contract, tracks every deadline, summarizes deal emails and drafts replies. First deal free.KONAH HelloVideo email and video texts with one link per person, listing stories and real view tracking.KONAH VendorsA reviewed directory of real estate vendors, with a vendor portal that shows who actually reached out.KONAH ProspectA short, ranked list of DMV owners worth calling, with the reasons, from public property and tax records. DMV only.KONAH Marketing StudioFlyers, postcards, door hangers and feature sheets for a listing, made from your KONAH order and Brand Kit.