How much does a Matterport 3D tour cost?

The short answer

If you hire it out, you pay one price per home, set by the provider and usually tiered by size. At KONAH a Matterport 3D tour with a measured floor plan is $125 as an add-on to any photo package, large or luxury homes use a larger tier at $250, and Signature Luxury ($895) includes the tour. Tours are delivered 48 to 72 hours after the scan.

If you do it yourself, the cost is the capture device, a Matterport subscription that hosts your tours, and your own time on site and learning the workflow. That can make sense for a team with steady volume; for most individual agents, hiring it out is simpler and the per-listing math is easy to read.

What the price actually pays for

• Time on site. The camera is set on a tripod and moved through the home a few feet at a time. A typical home takes 45 to 90 minutes; large homes take longer.
• Processing. Matterport assembles the scans into the 3D model with its dollhouse and floor plan views.
• The floor plan. Some providers include a measured floor plan, some charge for it separately. At KONAH it comes with every tour.
• Hosting. The tour lives on a Matterport account. Someone pays to keep it online.
• Delivery. An unbranded link for the MLS virtual tour field and a branded version for your website and social media.
• Travel, for providers that charge it.

What changes the price

Home size is the big one. More rooms and levels mean more scan positions, more time and a bigger model, which is why most providers, KONAH included, price larger homes on their own tier. Other things that move the number: detached structures such as a pool house or a guest suite, exterior scans of a deck or patio, homes with lots of glass and mirrors that take longer to capture cleanly, rush delivery, and add-ons like extra floor plan formats. When you compare quotes, compare the same home: the square footage, the floors, and what's included.

Hosting: the cost people forget

A 3D tour is only online while somebody keeps it hosted. When you hire a provider, ask how long the tour stays live, whether that covers the full time the home is on the market, and what happens after the sale. Some agents want sold tours to stay up as portfolio pieces (with the seller's permission and within the license); builders often want model-home tours online for a whole community's sales cycle. When VHT Studios wound down its photography business in 2025, its customers had to plan around how long their hosted tours would stay up, which is a good reminder to ask the question before you need the answer. Our VHT Studios guide has the details.

If you scan your own tours, hosting is part of your Matterport subscription, and plans limit how many tours can be active at once. Archive old tours or move up a plan as your volume grows. Matterport lists its current plans on its own website.

Doing it yourself: what it really costs

Matterport's capture app works with its own cameras and with some third-party 360 cameras and phones, so the equipment cost ranges widely. On top of the device and the subscription, budget for:

• Learning time. Clean scans take practice: where to place the camera, how to handle mirrors and windows, how to connect spaces.
• Time per listing. An hour or more on site, plus prep, plus trimming and checking the model afterwards.
• Quality risk. A tour with gaps, stitching errors or a missing room reflects on the listing.
• Floor plans. Measured floor plans may be an extra cost per model even when you capture it yourself.

Run the numbers on your last six months of listings: if the device, the subscription and your hours cost more than paying per tour, hire it out.

Matterport vs other 3D tours

Matterport builds a navigable 3D model with a dollhouse view and measurements. Panorama-based tours, including Zillow's own 3D Home format, are usually quicker to capture and feel more like stepping between viewpoints. They're priced differently and live on different platforms. Our Matterport vs Zillow 3D Home guide compares them side by side.

Is a 3D tour worth it for this listing?

The research here is limited. The Singapore study of listing technology by Ong and colleagues found that offering a 360-degree virtual tour was linked to more buyer interest, a higher chance of sale and higher prices, along with a longer time on the market (IJHMA, 2024); it's one market, and it's observational. Zillow's own research found that its listings with an interactive floor plan got more saves and were more likely to go pending within 30 days (ShowingTime+, June 2023), which is about floor plans on Zillow, not Matterport specifically.

In our experience, tours earn their keep for out-of-town and relocating buyers, large homes and unusual layouts, luxury listings, condos where layout matters more than finishes, and new construction models that stay online for months. For a small, simple rental, a good photo set and a 2D floor plan ($75) usually does the job for less.

Sample budgets

• A townhome or condo: Essential Photography ($175) plus a 3D tour with floor plan ($125).
• A larger single-family home: Listing Launch ($450), which adds drone and a vertical reel, plus the large-home tour ($250).
• A luxury listing: Signature Luxury ($895), which already includes the Matterport tour, a floor plan, aerials and a cinematic film.

Build the same order with any provider you're considering, ask for the total, and ask about hosting. Our instant quote tool totals KONAH's version in a few seconds.

Questions to ask any 3D tour provider

1. What's the price for this home's size, and what's the next tier up?
2. Is a measured floor plan included?
3. How long will the tour stay online, and what happens after the sale?
4. Will I get an unbranded link for the MLS?
5. How soon after the scan is the tour delivered?
6. Can the scan happen on the same visit as the photos?
7. Are there travel fees to this address?

Prep that keeps the scan on schedule

Every minute the scanner waits costs time on site, so prep the home like photo day, then a little more. The tour sees every room, including the ones you'd skip in photos, so tidy closets you'll leave open and put away personal items everywhere. Turn on every light. Keep people and pets out of the rooms being scanned, because anything that moves shows up as a gap or a ghost in the model. Schedule the scan on the same visit as the photos, after each room has been staged, so the home only has to be ready once. Our prep guide covers the rest.